Posts Tagged ‘marketing’

celebrate friends and fans – 2011

Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their company, product or service.


There is a great word that originated in Louisiana called: lagniappe (pronounced lan-yap). The Creole word literally translated means “the gift.” It refers to a small, unexpected extra gift or benefit presented by a store owner to a customer at the time of purchase. The people of Louisiana have embraced the term and broadened the definition to include any time a little something extra is given.

When applied to marketing, it equals a marketing lagniappe: any time a business goes above and beyond to provide a little something extra.
Stan Phelps, Chief Solutions Officer for Synergy Events, is searching for 1,001 examples of marketing lagniappe for his book: What’s Your Purple Goldfish?
The basic ingredients or R.U.L.E.S of Purple Goldfish: Relevant-Unexpected-Limited-Expression-Sticky.
REWARD: For each of the first 1,001 examples of lagniappe Phelps will donate a non-perishable food item to the Thomas Merton Center, a soup kitchen in Bridgeport, CT that provides food and other programs that help people move out of poverty to become self sufficient.
In addition, each Purple Goldfish example will be featured on the website and the best examples will be featured in his upcoming book.
How to contribute:

:  e-mail your Purple Goldfish to  
If your Purple Goldfish gets in to the book, you receive a complimentary signed copy.

Examples of worthy marketing lagniappe or Purple Goldfish:

Southwest Airlines – Grab you bag . . . it’s on. Southwest doesn’t charge for bags.

TD Bank – TD Bank’s penny arcade in their lobby, a free service to exchange coins.

Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order.

Doubletree Hotels – Complimentary warm chocolate chip cookie when you check-in.

Zappos – Free upgrade of your shipping to next day.

What is your recent Purple Goldfish? Tell Stan Phelps and share with Stance.

Want to learn more? Watch this YouTube video: Marketing Lagniappe – In Search of Your Purple Goldfish.

Visit marketing lagniappe for more great examples of a Purple Goldfish.

Follow Stan on Twitter.


If you have submitted a Purple Goldfish, please share it here. If not, visit them today and submit a new one for the book. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.