customer centric « Customer Experience: Take A Stance

Posts Tagged ‘customer centric’

28
Jan
2011

celebrate friends and fans – 2011

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Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their company, product or service.

Denver is made up of neighborhoods and architecture that are as diverse and unique as the people who live here. Say hello to Diana and Michael Kearns, The Kearns Team, who take pride in their knowledge of Denver Real Estate, especially in Stapleton, Park Hill, Wash Park, Highlands, Whittier, Lowry and Lower Downtown.
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Whether you are relocating to the Denver Metro area from another city or simply moving across town, they can provide the information you need. Relocation buyers have special needs, and they know corporate relocation processes. The Kearns Team will help you understand local practices in home buying or selling.
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For every transaction, either Diana or Michael will be your primary contact, and the other will provide additional support. This allows them to continue to provide personalized service while also being more flexible to meet your needs. When you are ready to buy or sell, visit their facebook page and contact them.

The Kearns Team on Facebook.

The Kearns Team website.

Call The Kearns Team at 800-841-8220.
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If you have done business with The Kearns Team, please share it here. If not, visit them today. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Tags: align, alliance, benchmark, brand promise, buy a home, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, denver, denver metro, denver real estate, employee training, empower, engage, expectations, experience exemplified, family owned, Friday, green building, happy customer, journey, kearns team, lowry, moment of truth, mortgage, optimal conditions, perception, positive referral, process, reality, remax, repeat business, retail service, sell a home, social media, sparkpoint, stapleton, strategy, touchpoint, wash park, word of mouth
Posted in Celebrate Stance Friends and Fans

22
Jan
2011

celebrate friends and fans – 2011

9 Comments

There is a great word that originated in Louisiana called: lagniappe (pronounced lan-yap). The Creole word literally translated means “the gift.” It refers to a small, unexpected extra gift or benefit presented by a store owner to a customer at the time of purchase. The people of Louisiana have embraced the term and broadened the definition to include any time a little something extra is given.

When applied to marketing, it equals a marketing lagniappe: any time a business goes above and beyond to provide a little something extra.
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Stan Phelps, Chief Solutions Officer for Synergy Events, is searching for 1,001 examples of marketing lagniappe for his book: What’s Your Purple Goldfish?
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The basic ingredients or R.U.L.E.S of Purple Goldfish: Relevant-Unexpected-Limited-Expression-Sticky.
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REWARD: For each of the first 1,001 examples of lagniappe Phelps will donate a non-perishable food item to the Thomas Merton Center, a soup kitchen in Bridgeport, CT that provides food and other programs that help people move out of poverty to become self sufficient.
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In addition, each Purple Goldfish example will be featured on the website and the best examples will be featured in his upcoming book.
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How to contribute:

: e-mail your Purple Goldfish to sphelps@synergyevents.com.
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BONUS: If your Purple Goldfish gets in to the book, you receive a complimentary signed copy.

Examples of worthy marketing lagniappe or Purple Goldfish:

: Southwest Airlines – Grab you bag . . . it’s on. Southwest doesn’t charge for bags.

: TD Bank – TD Bank’s penny arcade in their lobby, a free service to exchange coins.

: Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order.

: Doubletree Hotels – Complimentary warm chocolate chip cookie when you check-in.

: Zappos – Free upgrade of your shipping to next day.

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What is your recent Purple Goldfish? Tell Stan Phelps and share with Stance.

Want to learn more? Watch this YouTube video: Marketing Lagniappe – In Search of Your Purple Goldfish.

Visit marketing lagniappe for more great examples of a Purple Goldfish.

Follow Stan on Twitter.

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If you have submitted a Purple Goldfish, please share it here. If not, visit them today and submit a new one for the book. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Tags: align, angry customer, benchmark, brand promise, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, employee training, empower, engage, expectations, Experience, experience exemplified, family owned, feedback, Friday, happy customer, journey, lagniappe, marketing, moment of truth, optimal conditions, perception, positive referral, process, purple goldfish, repeat business, repeatable, restaurant customer service, retail service, social media, sparkpoint, strategy, touchpoint, word of mouth
Posted in Celebrate Stance Friends and Fans

20
Jan
2011

why do you social media?

2 Comments

I have almost 800 friends on my persoanl Facebook page, over 300 fans on my business fanpage and close to 1500 followers on Twitter…not huge numbers, but respectable. Of those 2600 friends, fans and followers, 75 percent consists of retail, blogs, restaurants, services, entertainment, career connections and news sources.

Every day I read about what is for sale, what the economy is doing, how to run my business, what time happy hour is, what the special is tonight, why bedbugs are making a comeback, how to train my dog and the latest top 10 list about something.
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I comment. I engage. I ask questions. I like. I share. I tweet. I retweet. I post. I suggest. I repost…and over and over.
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Oh, and I also schedule updates to post later. I do this to make good use of my time and share information on a wide variety of topics that interest me and my friends and followers. I am proud to say that 99.4 percent of the time, I am available to ENGAGE with friends, fans and followers when the post goes live because that is the point of social media.

So why do I Social Media?

From a professional level (for my business and for my clients): to build relationships and to understand the root causes of customer sentiment and behavior in order to prioritize improvements that enhance each customer’s experience.

Listen
Know your customers
Care about your customers
Evolve with your customers

From a personal level: to create relationships, to support those I believe in, to stay connected with my past, to build my future and to find out what the special is tonight….because after all, food is high on my list of priorities.

Why do you Social Media?

Tags: align, angry customer, benchmark, brand promise, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, empower, engage, Experience, experience exemplified, feedback, happy customer, ice cream, journey, listen, moment of truth, optimal conditions, perception, positive referral, process, repeat business, restaurant customer service, social media, sparkpoint, strategy, touchpoint, word of mouth
Posted in Social Media

14
Jan
2011

celebrate friends and fans – 2011

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Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their company, product or service.

In 1902, Mose Iacino’s family came to Colorado from Grimaldi, Italy, in search of a better life. Young Mose had a mind full of ideas, an entrepreneurial spirit and an appreciation for quality seafood.
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In 1918, Mose Iacino, age 16, set out to bring fresh seafood from Seattle to the people of Denver and the surrounding area and created Seattle Fish Company. Although much has changed since that time, Seattle Fish Company remains a family-run business, where Mose’s spirit of innovation, dedication and service lives on.

Mose developed a system for transporting fresh seafood to the landlocked state of Colorado. It entailed packing fresh fish in sawdust and ice, and shipping the goods by railcar from Seattle. At each train stop, the ice was replenished to keep the seafood fresh. Denver citizens flocked to his stall inside his uncle’s shop at 1537 Market Street downtown. Little did Mose know that he was launching a career that would last a lifetime.

Today, fresh and frozen seafood is flown into Denver International Airport seven days a week from American coasts and port cities from around the world. The product travels in special shipping containers that maintain the seafood in peak condition.

Mose built a thriving business on ingenuity, customer service and quality seafood. His son, Edward Iacino, carries on the tradition as Chairman and CEO, grandson James Iacino is President and granddaughter Chelsea Iacino is Human Resource Manager.

Today, nearly 100 employees work to deliver their products to more than 650 grocers, restaurants, hotels and caterers, making them one of the largest seafood distributors in the western United States. They are also an active member of several industry organizations that help ensure high quality and sustainable practices. As the region’s largest supplier, they bring value and selection that are second to none — with the personal service of a three-generation, family-owned business. As a certified Marine Stewardship Council supplier, Seattle Fish Co. is committed to protecting the environment and maintaining sustainable practices from catch to consumer.

Visit Seattle Fish Co. on facebook.

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If you have had the pleasure of experiencing a Culinary Connectors tour, please share your experience. If not, visit them today. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Tags: align, benchmark, brand promise, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, empower, entrepreneurial spirit, Experience, experience exemplified, experience mapping, family owned, feedback, Friday, happy customer, marine stewardship council, moment of truth, optimal conditions, perception, positive referral, repeat business, repeatable, restaurant customer service, restaurants, seafood, seattle fish, seattle fish co, social media, sparkpoint, strategy, sustainable, touchpoint, word of mouth
Posted in Celebrate Stance Friends and Fans

07
Jan
2011

celebrate friends and fans – 2011

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Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their product or service. If you have already interacted with the featured Friday Stance Friend or Fan and have a story to share, please do.

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Culinary Connectors was launched on November 15, 2008 by its president, Becky Creighton, to share the love, passion and excitement of Denver’s culinary world.
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Joining a Culinary Connectors tour is like stepping into the comfortable kitchen of a talented good friend. Experience excellence at the elbow of award-winning chefs in a small intimate group where pomp and pretense is replaced with genuine laughter shared over delicious details and tasty tidbits of expert information. Taste your way across Colorado’s complex cultural heritage from its high-stepping international recognition down to its home-spun roots and warm hearth.

Why Culinary Connectors:

-Learn where to find the freshest seasonal, local and organic produce
-Taste and sample, pair wines, learn the whys-and-hows
-Discover the gourmet shops and local artisans frequented by top chefs
-Sample from purveyors in quaint neighborhoods off the beaten path
-Learn how to meld regional influences into a recipe to make it uniquely yours
-Delight in “backstage access” and candid conversations
-Learn the treasured ingredients that elevate a dish from edible to indelible
-Feed your mind and body, nourish your foodie soul

Culinary Connectors provides behind the scenes culinary tours to Denver, Boulder and Aspen top restaurants, gourmet shops and ethnic markets. Visit www.culinaryconnectors.com for a tour calendar and details.

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Tags: align, analysis, benchmark, brand promise, cem, change agent, culinary, culinary connectors, customer centric, customer experience, customer feedback, customer retention, customer service, denver chefs, denver restaruants, empower, engage, ethnic markets, expectations, experience exemplified, family owned, foodie, gourmet shops, organic produce, perception, positive referral, process, repeat business, repeatable, restaruant tour, restaurant customer service, social media, sparkpoint, touchpoint, word of mouth
Posted in Celebrate Stance Friends and Fans

31
Dec
2010

celebrate stance friends and fans

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Happy New Year. Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their product or service. If you have already interacted with the featured Friday Stance Friend or Fan and have a story to share, please do.

Today we take a look back at the Stance Friends and Fans featured in 2010.
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It started in October with Newberry Brothers Greenhouse and Florists, a family owned and operated Colorado company started over 60 years ago that specializes in custom floral design, greenhouse plants and gourmet Colorado-Proud gift baskets.
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Also in October we featured kuulture, a family owned frozen yogurt store in lower downtown Denver.

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A newbie to facebook and twitter but not to the mortgage industry, G&S Mortgage, a Denver-based mortgage company owned by George Gore III, my brother.
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In November we welcomed SooperTramp, Trendy Dog Collars and Leashes for your Canine Sooperstar started in 2009 by Suzie Brown.

Our first featured sports team was The Denver Browns, an organization founded in 2006 by Gino Grasso and managed by Matthew Repplinger with the goal of developing amateur baseball players starting with Little Leaguers to Big Leaguers.

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And last, but certainly not least, Stance featured Eric Elkins, author, business owner, dad, single man about town and lover of food and drink.
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Stance supports locally owned small businesses that provide the optimal customer experience to each of their customers. They are all unique in their offerings, and I hope you support them as well. Cheers to all and I look forward to sharing in 2011.

If you have done business with any of the Stance Friends and Fans, please share your experience. If not, visit them today. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Tags: align, benchmark, brand promise, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, employee training, empower, expectations, Experience, optimal conditions, positive referral, process, repeat business, repeatable, retail service, sparkpoint, strategy, word of mouth
Posted in Celebrate Stance Friends and Fans

03
Dec
2010

celebrate stance friends and fans

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Today we celebrate The Denver Browns, an organization founded in 2006 by Gino Grasso and managed by Matthew Repplinger with the goal of developing amateur baseball players starting with Little Leaguers to Big Leaguers. The Browns have produced a 60-25 record in four years, and in September the Browns won the 2010 NABA 18AAA Championship and finished with a record of 20-3.
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The Denver Browns players are expected to be standouts both in the community and on the field. They believe hard work and efforts on and off the field will form the players into future leaders of the community. The Browns have the resources and experience to provide the community an exceptional opportunity to relish in “America’s Favorite Pastime.”

The success of The Browns organization starts with the players, coaches, sponsors and parents. The Browns believe in the word “TEAM” to the fullest, and are not made up of individuals but of players that support each other and never give up on or off the field.

The Browns are expanding with additional teams in Denver and into the Grand Junction area with the start of a new 13U team, the GJ Browns. The Browns future goal is to establish teams at every level from little league to collegiate to semi-pro.

Have you been to see a Denver Browns game or practice? If so, share your experience here and pass the word. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Visit The Denver Browns on Facebook.

Visit The Denver Browns website.

Tags: 2010 naba 18aaa championship, america's favorite pastime, baseball, big leauge, brand promise, college baseball, colorado baseball, customer centric, customer experience, customer feedback, denver baseball, empower, engage, expectations, Experience, experience exemplified, Friday, happy customer, ice cream, little league, moment of truth, optimal conditions, positive referral, social media, sparkpoint, team, word of mouth
Posted in Celebrate Stance Friends and Fans

12
Nov
2010

celebrate stance friends and fans

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Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their product or service. If you have already done business with the featured Friday Stance Friend or Fan and have a story to share, please do.

Today we celebrate SooperTramp, Trendy Dog Collars and Leashes for your Canine Sooperstar, started in 2009 by Suzie Brown.
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SooperTramp was inspired by SooperCooper, Suzie’s 1.5 year old Golden Retriever and best pal ever. While searching for a collar and leash set that fit Cooper’s silly personality, Suzie learned quite a bit about construction of collars and leashes and the importance of using quality materials. Unfortunately there was nothing out there that had any personality. Of course quality was a must but Suzie wanted cute and sassy too. So, she took matters into her own hands.
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After months of research, practice, testing (SooperCooper’s job) and fabric shopping, SooperTramp was born. SooperTramp products are made from high quality, washable designer fabrics and are backed with the strongest nylon webbing on the market.
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Comfort and durability make the top of the “must have” list: collars are constructed using contoured Nexus buckles that fit the curves of your dog’s neck, welded, large-gauge D-rings and the strongest thread available. Solid, reinforced stitching is used to keep the hardware in place. SooperTramp accessories will hold up during every adventure and your pooch will be lookin’ good.

If you have been purchased a leash or collar from SooperTramp, please share your experience. If not, visit them today. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

Shop SooperTramp.

Vist SooperTramp on Facebook.

Tags: align, benchmark, brand promise, cem, customer centric, customer experience, customer feedback, customer retention, dog, dog accessory, dog collar, dog leash, employee training, empower, engage, expectations, Experience, experience exemplified, experience path, fabric shopping, family owned, feedback, Friday, happy customer, moment of truth, nexus, optimal conditions, perception, pooch, positive referral, process, quality materials, reality, repeat business, restaurant customer service, sparkpoint, word of mouth
Posted in Celebrate Stance Friends and Fans

03
Nov
2010

third party doldrums

1 Comment

I spend a lot of time building relationships on the great internet via social media. I talk regularly with people I have never had the pleasure of meeting and have made some real friends along the way.

I also have regular cyber conversations with restaurants, hotels, out of state services and local business owners. Each group has created an identity for themselves or the establishment they represent. As a consumer and believer in the almighty word of mouth marketing (WOMM), it excites me to watch the relationships grow before my eyes.

Which is why, on a recent visit to a local restaurant and bar, I was saddened by the treatment (or non-treatment) from the staff. Now don’t get me wrong, I am NOT looking for handouts or freebies, just the continued sharing and conversation that is done online.
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Before heading to happy hour with four other ladies, we all did our fair share of tweeting and facebooking about where we were going and at what time. We included the twitter handle of the establishment and even received a tweet back from them. They were happy we were coming in and excited to serve us (I bet they were also happy for the free WOMM). Also, I should mention, this was not my first time “chatting” with this business. I have been a supporter and so have the other ladies who include foodies, business owners and mega social media users.

The staff had no idea who we were. I do not expect the average restaurant to know who I am as I am not famous, but when five ladies have tweeted, facebooked and checked in on foursquare, it is assumed that an owner, manager, bartender, host or bartender will have some clue. Nothing. Enter the third party doldrums.

This particular establishment hires an agency to manage their social media which is NOT a problem at all for me. The problem is they do not have a system in place to inform the on-site staff of what to expect at any given time.

One large benefit of social media is building relationships with potential and current customers. People do business with people they like and spend money in places that make them feel good.

At this point the relationship has been broken and the experience was a let down. Even more alarming is that the employee, customer and company are not aligned so there is no way to provide the optimal customer experience.

Have you had the third party doldrums? If you are an establishment who hires out of house social media management, what systems do you have in place to avoid third party doldrums?

Tags: align, analysis, angry customer, benchmark, brand promise, cem, change agent, customer centric, customer experience, customer feedback, customer retention, customer service, employee training, empower, engage, expectations, Experience, experience exemplified, experience mapping, experience path, feedback, happy customer, journey, listen, moment of truth, optimal conditions, perception, positive referral, process, repeat business, repeatable, restaurant customer service, retail service, social media, strategy, touchpoint, word of mouth
Posted in Customer Experience

29
Oct
2010

celebrate stance friends and fans

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Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and let Stance know about your experience with their product or service. If you have already done business with the featured Friday Stance Friend or Fan and have a story to share, please do.

Today we celebrate G&S Mortgage, a Denver-based mortgage company owned by George Gore III, my brother. George has been exceeding expectations and mastering mortgages for over 15 years in Colorado communities.
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His mission at G&S Mortgage is to set a high standard in the mortgage industry. George is committed to quality customer service – putting the people first – while adhering to the highest degree of integrity in business.
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George is happy to work with both brokers and buyers direct. His reputation for “getting it done” follows him everywhere.
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Services offered by George at G&S Mortgage:
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:    CONVENTIONAL
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:    GOVERNMENT PROGRAMS (FHA/VA)
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:    DOWN PAYMENT ASSISTANCE

: 90% RATE OR TERM RE-FINANCING & PURCHASES UP TO $1,200,000

: SECOND HOME

: INVESTOR/RENTAL PROPERTY

: NO INCOME VERIFICATION

: BALLOON/ARM

: NON-CONFORMING

Learn more today, because as you know, it is a great time to buy a home.

If you have done business with G&S Mortgage, please share your experience. If not, visit them today. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.

G&S Mortgage Corp.
Denver, Colorado
303.759.0508

G&S on Facebook

G&S on Twitter

www.gsmortgagecorp.com

Tags: benchmark, brand promise, cem, customer centric, customer experience, customer feedback, customer retention, employee training, engage, expectations, Experience, experience exemplified, family owned, Friday, happy customer, moment of truth, mortgage, optimal conditions, perception, positive referral, process, reality, repeat business, retail service, social media, sparkpoint, strategy, system, touchpoint, word of mouth
Posted in Celebrate Stance Friends and Fans

Posts Tagged ‘customer centric’

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