celebrate friends and fans – 2011
Fridays are for celebrating Stance Friends and Fans. I encourage you to visit their facebook page, website or place of business and tell Stance about your experience with their company, product or service.
There is a great word that originated in Louisiana called: lagniappe (pronounced lan-yap). The Creole word literally translated means “the gift.” It refers to a small, unexpected extra gift or benefit presented by a store owner to a customer at the time of purchase. The people of Louisiana have embraced the term and broadened the definition to include any time a little something extra is given.
When applied to marketing, it equals a marketing lagniappe: any time a business goes above and beyond to provide a little something extra.
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Stan Phelps, Chief Solutions Officer for Synergy Events, is searching for 1,001 examples of marketing lagniappe for his book: What’s Your Purple Goldfish?
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The basic ingredients or R.U.L.E.S of Purple Goldfish: Relevant-Unexpected-Limited-Expression-Sticky.
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REWARD: For each of the first 1,001 examples of lagniappe Phelps will donate a non-perishable food item to the Thomas Merton Center, a soup kitchen in Bridgeport, CT that provides food and other programs that help people move out of poverty to become self sufficient.
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In addition, each Purple Goldfish example will be featured on the website and the best examples will be featured in his upcoming book.
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How to contribute:
: e-mail your Purple Goldfish to sphelps@synergyevents.com.
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BONUS: If your Purple Goldfish gets in to the book, you receive a complimentary signed copy.
Examples of worthy marketing lagniappe or Purple Goldfish:
: Southwest Airlines – Grab you bag . . . it’s on. Southwest doesn’t charge for bags.
: TD Bank – TD Bank’s penny arcade in their lobby, a free service to exchange coins.
: Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order.
: Doubletree Hotels – Complimentary warm chocolate chip cookie when you check-in.
: Zappos – Free upgrade of your shipping to next day.
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What is your recent Purple Goldfish? Tell Stan Phelps and share with Stance.
Want to learn more? Watch this YouTube video: Marketing Lagniappe – In Search of Your Purple Goldfish.
Visit marketing lagniappe for more great examples of a Purple Goldfish.
Follow Stan on Twitter.
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If you have submitted a Purple Goldfish, please share it here. If not, visit them today and submit a new one for the book. I look forward to hearing about it and sharing your experience with other Stance Friends and Fans.
© Stance LLC 2010 |
You are quite welcome, Stan. Clearly I am a fan of any company that goest the extra mile and love what your project is about.
Cheers to above and beyond.
Sarah
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